Good UX is invisible. Bad UX is why your users drop off at step three. We start every engagement with real research - interviews, journey mapping, friction audits - and build toward interfaces that feel effortless. Prototype-driven, evidence-based, and delivered in Figma so your developers can ship immediately.
Qualitative interviews, usability sessions and analytics analysis translated into clear journey maps. We identify where users succeed, where they stall, and what it would take to tip them into action.
Low-fidelity wireframes to validate structure fast, then high-fidelity Figma prototypes that stakeholders and test participants can click through. No more miscommunication between design intent and developer output.
Scalable component libraries built in Figma with proper variants, auto-layout and token documentation. Designed once, used by every team member and every future feature - with full developer handoff baked in.
We run five to eight user interviews, review session recordings, analyse drop-off data and audit competitor UX. The goal is to separate what users say from what users do - the gap is almost always where the design opportunity lives.
Research outputs are synthesised into user personas, journey maps and a prioritised problem statement. We run a collaborative workshop with your team to align on the core problems worth solving - before a single frame is drawn.
Wireframes first - fast, scrappy, cheap to change. Once structure is agreed we move to high-fidelity screens in Figma, building out the component library as we go. Every component has documented states: default, hover, focus, error, loading.
Moderated usability testing with five target users on the Figma prototype. We record, analyse and deliver a usability report with ranked issues and recommended fixes. Design is refined and a clean developer handoff package is produced.
We're based on Rua das Trinas in Lisbon and we like meeting clients face to face when it helps - but the work has gone out to 15 countries, and a good part of it is multilingual, because most of our clients sell into more than one market.
You get senior people only. No juniors hidden behind a project manager, no account handler relaying messages to someone you never meet. Robin has been doing this for over twenty years - senior roles at Cancer Research UK and MyVoucherCodes, and Search Marketing Account Director for Four Seasons Hotels across EMEA. In 2025 the studio took two Media Innovator Awards, including Best Digital Marketing Agency in Portugal.
UI is what it looks like; UX is whether it works. A product can be beautiful and unusable - most are. We do both, but in that order, because polishing a flow that's wrong just makes it a prettier wrong.
Yes, and it's the part clients most often want to skip. Talking to eight real users finds problems no amount of internal opinion will, and it's cheaper than building the wrong thing and finding out later.
Depends on scope, but a focused piece - research, findings, redesigned flows - typically runs a few weeks. We'd rather do one flow properly than every screen superficially.
Yes, and it goes better when we do. Designs get annotated so the intent is clear, we stay available while they build, and we'll change things when a technical constraint makes the original idea a bad one.
Share where you're experiencing drop-off or confusion. We'll come back with a proposed research plan within one business day.