Most analytics setups are broken in ways nobody has noticed - missing events, misconfigured funnels, attribution that doesn't match reality. We build clean measurement foundations, surface insights in dashboards your team actually uses, and run structured experiments that make every win compound. No data theatre. No 80-slide monthly reports.
GA4 configured properly: event taxonomy defined, conversion events tracked, user properties set, data streams clean and Consent Mode v2 compliant. GTM container structured with a naming convention your future self will thank you for.
Custom Looker Studio dashboards built around your KPIs - not the default GA4 interface. Executive view and channel-deep views on the same report. Connected to GA4, Google Ads, Meta, Search Console and your CRM for single-pane visibility.
Structured test programmes: hypothesis-driven, properly powered and tracked against business metrics, not just click rates. We use server-side testing tools for speed, maintain a test log with statistical results and turn winners into permanent changes fast.
We audit your existing analytics setup end to end: event firing, conversion tracking, attribution model, data sampling issues and consent compliance. We use GA4 DebugView, Tag Assistant, and direct comparison against your CRM to find where the data is lying to you.
We rebuild or fix your tracking: GTM container restructured, GA4 events implemented with a clean taxonomy, conversion goals verified against actual revenue. Server-side tagging configured where needed for ad platform signal quality. Documentation written so your team can extend it independently.
Once tracking is clean we do the real analytical work: funnel analysis, cohort analysis, path analysis and segment comparisons. We identify the highest-value optimisation opportunities and rank them by expected impact and traffic volume available. This forms your CRO roadmap.
Structured experiments run on a rolling 3-month roadmap. Each test has a clear hypothesis, success metric, minimum detectable effect and sample size calculation. Results are documented in a shared test log. Winners are shipped immediately, losers inform the next hypothesis. The compound effect builds over time.
We're based on Rua das Trinas in Lisbon and we like meeting clients face to face when it helps - but the work has gone out to 15 countries, and a good part of it is multilingual, because most of our clients sell into more than one market.
You get senior people only. No juniors hidden behind a project manager, no account handler relaying messages to someone you never meet. Robin has been doing this for over twenty years - senior roles at Cancer Research UK and MyVoucherCodes, and Search Marketing Account Director for Four Seasons Hotels across EMEA. In 2025 the studio took two Media Innovator Awards, including Best Digital Marketing Agency in Portugal.
Conversion rate optimisation - getting more of the visitors you already have to actually do something: enquire, book, buy. It's usually cheaper than buying more traffic. Doubling your conversion rate is the same as doubling your traffic, and it doesn't cost more every month.
That's the caricature, and it deserves it. Real CRO starts with data - where people drop out, what they try to do and can't, what the analytics actually say. Then you change the thing the evidence points at and measure whether it worked. Changing a button colour on a hunch isn't optimisation, it's decorating.
For proper A/B testing, more than most small businesses have - you need enough visitors for a result to mean anything. Below that, the honest answer is that we fix the obvious problems the data reveals and don't pretend a test on 200 visitors proved something. We'll tell you which situation you're in.
Proper conversion tracking, source attribution so you know which channel brings the customers rather than just the clicks, and dashboards you can actually read. Most businesses have analytics installed and no idea what it's telling them. That's not a tooling problem.
Yes - dashboards and conversion tracking come as standard on every project rather than as an upsell. If you can't see what the site does, you can't improve it, and we'd rather not build things nobody can measure.
Tell us what decisions you're trying to make and what's stopping you. We'll respond within one business day with a clear path forward.