Engineering

Stores engineered to convert and retain.

A beautiful Shopify store that loses customers at checkout is an expensive failure. We engineer the full journey - from product discovery and collection browsing through to a frictionless checkout, post-purchase flow and email sequences that bring them back. Every decision is tied to conversion rate and LTV, not aesthetics alone.

What we do

The full e-commerce stack, executed end to end.

Shopify design & development

Custom Liquid themes built from scratch or heavily modified from a base theme. Product pages, collection pages and homepage - all designed for conversion, not just catalogue presentation. Shopify 2.0 with Online Store Editor support.

Custom checkout & payments

Shopify Checkout Extensions for branded, high-converting checkout experiences. Stripe integration for non-Shopify stores. Upsell and cross-sell at checkout - implemented properly, not as an intrusive afterthought.

Post-purchase & retention flows

Order confirmation, shipping updates, review requests and win-back sequences built in Klaviyo or Shopify Email. Loyalty programme integration, referral mechanics and subscription upsells - the infrastructure that turns first-time buyers into regulars.

Our approach

Audit to optimised - four focused stages.

01

Audit

We analyse your existing store (or competitor benchmarks for new stores): conversion funnel drop-off, cart abandonment rate, page speed, mobile UX and email performance. This surfaces the highest-impact problems to solve before we write a line of code.

02

Design

High-fidelity Figma designs for every key template: homepage, collection, product, cart, checkout and transactional emails. Mobile-first because the majority of e-commerce traffic is mobile. Every element justified by conversion data, not personal preference.

03

Build

Custom Shopify theme development in a private GitHub repo with a staging store for review. Payment integration tested end to end with real transactions. Email flows built, tested on multiple clients and connected to your Shopify product data.

04

Optimise

Post-launch we track conversion rate, AOV, repeat purchase rate and email revenue. We run A/B tests on high-traffic templates and iterate based on data. Monthly optimisation reports give you a clear picture of what's working and what we're testing next.

What's included

Everything from theme to first email flow.

  • Custom Shopify theme (homepage, collection, product, cart)
  • Optimised product & collection page templates
  • Checkout UX optimisation & branding
  • Payment gateway integration & end-to-end testing
  • Post-purchase email flow setup (welcome, confirmation, win-back)
  • Analytics & conversion tracking (GA4, Shopify analytics, pixel)
Related services

Often paired with E-commerce.

Ready to build a store that converts and retains?

Share your current platform, traffic and biggest drop-off point. We'll respond within one business day.